The Tee Shirt Store is an entrepreneurship and technology education initiative that uses a digital platform to teach entrepreneurial skills and objectives. The Tee Shirt Store’s concept of “Education With a Profit” provides kids, veterans and their families with proven instructional strategies in skill building for leadership, entrepreneurship, and community service, while allowing them to make a profit. In addition to the skills learned, participants get the chance to implement what they learned from Day 1.  Participants open an e-commerce business that is operational within the first hour of the course and receive 20%-%40% commission on all items sold from their store.

 The following describes the instructional engagement of the learner, as the criteria for which participants will be assessed:

1. How well the learner articulates their understanding of who and what an entrepreneur is, the social entrepreneur, their characteristics and roles in small business.
2. A digital demonstration of their graphic designs within the campaign process and promotion.
3. The learner demonstrates an understanding of marketing, through social media discourse with integrity, and customer service.
4. How well the learner demonstrates an understanding of financial literacy within the digital platform by using strategic product design in sales focus, pricing, and commissions settings.  
5. Use of the Search Engine Optimization Tools to assess design processes relative to goals. 

Learning objectives and takeaways, as students will demonstrate an understanding of:

1. What an Entrepreneur is and what an entrepreneur does
2. What a Social Entrepreneur is and what a Social Entrepreneur does
3. What a small business is and the role small businesses play
4. How a business idea becomes a reality through graphic arts in The Tee Shirt Store
5. Their responsibility as digital citizens using technology, through social media and marketing 
6. Financial Literacy Compensation outcomes from design process through marketing and sales

Instructional Curriculum 30 hours

• Defining Entrepreneurship 
• Small Business & Store Branding
• Website Setup
• The Design Process 
• Campaign Promotion
• Marketing 
• Social Media
• Customer Service
• Financial Literacy
• Law For The Entrepreneur

 License Packages:

License Package includes the course and all the digital materials, one fully functioning e-commerce
website, one year website hosting, website maintenance, updates and ongoing notifications, one
E-Commerce website with a registered domain at Siteground or GoDaddy, and one year website
hosting.

 Total cost $2,120 per student of which $1,920 is covered by Grants that include:

• A customizable E-commerce website $1,500
• One year website hosting for the personalized domain ($400)
• One registered domain with Siteground or GoDaddy ($20)
• Printing and shipping fulfillment for all items purchased in each individual online store  

Final cost per student:

• 1. 1-99 Students $200 per participant
• 2. 100 Students $17,500 ($175 per participant)
• 3. 250 Students $37,500 ($150 per participant)
• 4. 500 Students $62,500 ($125 per participant)
• 5. 1000 Students $100,000 ($100 per participant)

*25 students max per class

Instruction Cost:

• $85 Per Hour for Train The Traner Model (10hrs)
• $85.00 Per Hour Online (30hrs)
• $135.00 Per Hour Onsite (5-30hrs)